Did you know landing pages have a conversion rate of 23%? That’s the highest conversion rate for lead forms (even higher than splash pages). But what’s the difference between landing and splash pages?
Read this guide to learn everything you need to know about these webpage types. You’ll soon find your own website benefitting from higher conversion rates once you understand the benefits.
What Is a Landing Page?
A landing page serves a dedicated purpose. It fulfills the need for a campaign, product launch, or another marketing strategy. Most often, visitors reach landing pages through a dedicated marketing channel.
Your marketing team may use a landing page through social media or email. The page has no links to other parts of the website, functioning instead as a dedicated call to action. It works as a direct conversion tool for sales funnels.
A landing page meets a focused purpose, offering targeted information to visitors. This page’s specific purpose makes it ideal for tracking specific key performance indicators. A well-made landing page can boost any marketing campaign.
What Is a Splash Page?
A splash page works like a digital first impression. It’s the first thing visitors see when before interacting with the rest of your website. Splash pages can be popups but are not always popups.
Site visitors see splash pages before reaching any webpage (including landing pages). You can even include a splash page to funnel leads on your website’s home page.
Splash pages typically promote new launches or events. They might allow site visitors to choose a region or language (think for e-commerce shopping). Splash pages can influence visitors with tempting products, especially with creative services.
If you ever need to alert or warn visitors about site content, consider using splash pages. You can also use them to filter for age with a disclaimer or verification feature.
Let’s Compare: Splash Page vs. Landing Page
If you’re wondering, “Are a splash page and a landing page the same?” you’re in the right place. The above definitions for landing and splash pages might confuse you, but there are key differences.
Although both are supposed to capture site visitor attention in specific ways, how they do so differs. You can distinguish landing pages from splash pages through length, page features, and advantages.
Page Length
Landing pages can vary in length. They may be long or short, based on the content load needed to drive your call to action. This varies based on whatever messaging purpose the page serves.
Splash pages are always short. It’s all about the initial greeting, and lengthy content defeats the purpose of the quick “splash” of information provided.
Usually, a landing page connects to a web domain. It may even stand alone as its own website, depending on your web host and page content needs. Splash pages are never their own sites, pages, or linked to domains.
Page Features
The number of features on a splash page vs. landing page differs greatly. You can find templates for landing pages with full-builds customizable to your campaign needs. Splash pages often require making something from scratch without a template.
Your splash page could include one of several features. Each of these can funnel visitors in different ways. Here are a few examples:
- Logo, graphic, or image
- Purposeful message
- Animation or video
- Site entry options
- Technical requirements
You can show off design skills with a well-made, intentional splash page. Your landing pages can also include features like this (and likely will as part of a standard webpage design). These kinds of details are often included in many splash page design kits available.
Landing Page Advantages
A landing page offers many of its own advantages. Aside from a good first impression, they specifically boost leads and conversions (better than other kinds of lead magnets). Although splash pages help convert, they do so in a different way.
Landing pages build credibility with their direct and pointed content. They also avoid feeling too much like advertising because they don’t pop up before entering webpages. You can also test landing pages for effectiveness and adapt them as needed (base on your ideal KPIs).
They also offer a big boost to your search traffic. Landing pages can remove unqualified leads by filtering out those with no interest. For those prospects with a vested interest, your landing pages boost visibility for search rank.
Splash Page Advantages
Splash pages load much faster than landing pages. With the most relevant information present, visitors don’t have to waste precious seconds waiting on a webpage to load.
They immediately recognize splash page information as relevant or not. Additionally, faster page load time boosts your ranking with Google’s algorithm.
You can use splash pages to up the wow factor with site visitors, too. Showcase your work, products, offerings, etc., in a popup portfolio. This grabs the attention of customers right away, avoiding lower the conversions of page scrolling.
Using a splash page can give your site visitors a bit of agency, too. Offer your website in different languages if you serve a variety of global users.
And, most importantly for user experience, you can solicit feedback. Whether it’s about products or wanting to know what customers think, splash pages can offer a quick rating of a specific experience on your website.
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