Did you know that, according to Fundera, the documented average e-commerce cart abandonment rate is 69.57%? Additionally, the average e-commerce cart abandonment rate on mobile is 85.6%.
Considering these statistics, you might be worried about whether cart abandonment will negatively impact your business that you run from your website.
How do you ensure that your potential customers buy your software or product?
Fortunately, in this article, we’ll review the strategies you can use to prevent cart abandonment on your website.
Finally, you can use these cart abandonment solutions to ensure your business is more successful than ever. Read on to learn more.
Make Your Shipping Terms Clear
If you sell products that you send out to your customers, you need to make your shipping terms clear to prevent shopping cart abandonment. Even if your shipping isn’t free, you should make this clear from the start. Otherwise, shoppers might be anxious about shipping costs.
Additionally, if they have an unexpected surprise that they have to pay more to make the sale final, they’ll be more likely to abandon their cart.
Focus On Making Page Loading Fast
One of the most important elements of any website is that its pages load fast. When they don’t, the result is often a high bounce rate, which means people visit the page and then abandon it. So can you imagine what would happen if, in the middle of shopping, a page didn’t load properly?
Whether a visitor is looking at another product or waiting for the payment page to load, they’re likely to abandon your website.
Avoid this to ensure your pages load fast. If you aren’t sure where to get started, complete a speed test with Google’s PageSpeed Insights. Then, if your pages load too slowly, you can change them so they load faster.
Be Clear About Your Return Policy
Another thing that will make it more likely for a potential customer to abandon their cart is when you don’t have a clear return policy. If it isn’t clear to them whether they can return an item for a full refund, or whether there’s a limit on how long they have to return it, they’ll feel unsure about buying it.
After all, how do they know what their options are if they don’t enjoy the product or they have any issues with it?
For this reason, you should be clear about your return policy. Another benefit, in addition to having less cart abandonment, will be fewer frustrated customers (and angry reviews) in the case of returns.
Provide 24/7 Help
Sometimes, someone might abandon their cart because they aren’t sure about a product or service they’re thinking of buying. If they aren’t sure because they don’t have all the information they need, then there’s a way you can prevent cart abandonment in this case.
By providing help 24/7 to your customers, you can answer any questions they have, at any time.
There are several ways you can provide this help. You can have a phone line they can call up if you’re able to hire people to answer the phone at all hours (for example, by hiring remotely).
Another option is to have chatbots they can communicate with on your website. This way, the chatbots can be available at all hours, answering queries with pre-programmed replies.
Then, if it’s necessary to pass the chat on to an actual representative, they can do so.
Offer a Variety of Payment Options
Another way to prevent cart abandonment is to offer a variety of payment options. If you only accept one type of credit card, then you’ll lose out on many potential customers. Make it possible to pay with many cards and with popular alternatives such as PayPal.
Additionally, make it clear that, when you take payment options, you’re doing so in a secure manner.
Demonstrating that you utilize secure transaction methods and have seals of trust will make it more likely that customers will trust you, and, therefore, choose to complete their transaction.
Make It Easy to Make Shopping Cart Changes
You should also make it easy to make shopping cart changes. Otherwise, if your potential customer removes an item, changes the number of items, or wants to add another item and ends up not being able to, they’ll end up feeling frustrated.
This will especially be the case if they have to start over again, emptying their cart and re-selecting their items again.
To ensure it’s easy to make shopping cart changes, go through the process yourself to find out how effectively it’s working.
Have an Abandoned Cart Email You Send After Cart Abandonment
One of the best abandoned cart recovery strategies is to have an abandoned cart email you send. If you already have the email address of the customer, and they abandon their cart, you can send them a reminder, later on, to make them more likely to complete their purchase.
Additionally, you can send them a reminder if the price goes down. This might make them more likely to return to their cart and complete their purchase.
Need More Business Website Tips?
Now that you’ve learned about how to prevent cart abandonment on your website, you might be interested in learning more business website tips. Maybe you want to learn about how you can optimize your website design to make your products more impressive.
Or maybe you want to learn more about how to draw traffic to your website.
Whatever you need, we can help. At Popup Domination, we’re experts when it comes to helping business website owners.
We also offer popup software that will help you convert visitors into customers and subscribers. Try out this software for free now.