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6 Benefits of Using Web Popups

When many of us think of popups, we imagine those awful popup bombs from the 90s that would take over your entire computer screen like the world’s worst virus. But popups today are very different, and they can actually be a great marketing tool. In fact, studies today show that popups can be an amazing conversion tool on your site.

There are a number of reasons you should consider using popups as part of your business marketing plan. Read on to discover these and how you can use popups on your website.

1. Build Your Email List

One of the best things about using popups on your website is that they can help you to build your email list. Having a strong email list allows you to stay in touch with your customers and gives you a great avenue to promote new products, sales and events. But gathering those emails can be slow, tedious work.

You can put a popup on your website inviting visitors to subscribe to your email list. This helps narrow your list to people who already have some interest in your company, unlike when you buy lists of emails. This can also be a great way to convert leads, as customers can keep an eye on your company and discover all the wonderful things you have to offer.

2. Reduce Cart Abandonment

Cart abandonment is one of the most frustrating gaps in the sales funnel. You have a lead who’s looked through your website, visited several pages, and even added things to their cart before abandoning it at the last minute. Oftentimes, those customers may just need one little extra push to complete their purchase.

A popup can make that customer pause and take another look at their potential purchase. You can set these popups to appear when someone moves their mouse to the close tab button after putting items in their cart. This popup may include a discount or some other incentive for the lead to complete their purchase.

3. Get Customer Feedback

When you’re trying to grow and improve your business, one of the most important tools you have available to you is customer feedback. If you don’t know how your customers feel about what you’re doing, how can you hope to make them happier? Popups can be a great way to encourage your customers to give feedback on your company.

Set up a website popup asking customers to rate their level of satisfaction with your website. Include a box for them to add comments with specifics and suggestions for how you can improve. It may also be a good idea to include some incentive, such as store credit or a coupon, to make this feedback worth their time. 

4. Improve Brand Visibility

Branding is another incredibly important factor when you’re working on growing your company. Your branding makes you stand out; it gives your company an identity that customers can connect with. It draws in your target customers and gives them a sense of who you are before they ever visit your website.

When you use popups on your website, you create more opportunities to strengthen your branding. Of course, your entire site design should align with your branding, but a popup delivers a concentrated area to feature it. Make sure to include your logo, use your company’s signature colors and fonts, and use elements of your tagline.

5. Communicate Important Messages

While all of your company’s messaging is important, there are some things that are more immediate or higher priority. Whether you’re running a flash sale or debuting a new product, you might want to put a little extra focus on one particular message. A popup can be a great way to highlight that message and make sure more customers see it.

Create a popup that shows up no matter what landing page a customer first visits on your site. Promote your events and sales, set up links to new product pages, highlight collaborations, and welcome new partners. Any message on your site that needs to stand out can be framed as a popup, drawing customers’ undivided attention right where you want it.

6. Promote Social Media Pages 

Social media is one of the most powerful online marketing tools available to businesses today. Nearly 70 percent of American adults have a Facebook page, and another 37 percent use Instagram. You’ll be hard-pressed to find such a large concentration of your customer base anywhere else on the internet.

Getting customers to follow you on social media can be a great way to keep them up to date on what you’re doing, and popups can help bring people to those pages. Before someone exits your website, have a popup appear that has links to your social media pages. You can even offer a discount to anyone who follows you on those pages if you’re really pushing to grow your following there.

Integrate Popups in Your Business Marketing Plan 

Although popups sometimes get a bad rap, they can be one of the best tools in your business marketing plan. You can use popups to grow your email list and social media followings, put focus on important messages, and get customer feedback. You can also improve your brand visibility and help to reduce cart abandonment.

If you’d like to learn how to integrate popups in your digital marketing plan, check out the rest of our site at Popup Domination. We are the world-famous popup software that pioneered an industry. Check out our pricing today and start converting a lot more visitors into customers and subscribers.