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8 Surefire Ways to Get More Email Subscribers

Building an email list is an important part of digital marketing, yet it can be a difficult task. It can be hard to get email subscribers, especially if you’re a small or medium-sized business.

The good news is that there are several fantastic email strategies that you can sue to get more email subscribers. These range from changing your content marketing strategy to adding new features to your website.

Are you ready to learn more about the art of the email capture and start getting more people into your company’s contacts? Then read on and let’s get started!

1. Offer Incentives for Email Subscribers

If you want people to sign up to your emailing list, you need to give them something in return. While you may know that you’re going to offer them great information about your company, your emails are still an unknown quantity to them.

Instead of only giving them the promise of future content, you should give them something right now. This could be an ebook, access to a well-researched white paper, or an exclusive offer for your store.

It doesn’t matter what it is, it just needs to be worth their time. Once you’ve captured their email and they’ve got their content, everyone is happy and you can start working your email marketing magic.

2. Make It Easy for the Subscriber

Some websites require you to enter a whole host of private information before they can get a newsletter or access to an ebook. This poses a serious problem, especially as privacy is a serious concern for many of us.

While there are advantages to having a customer’s first name, as it allows you to make your emails more personal, it should not be compulsory. The user definitely shouldn’t need to add a phone number or information about their location. Instead, the only compulsory field for receiving an email should be, well, an email address.

Keep it simple for the subscriber.

3. Consider Offering Access to Your Mailing List in Your Physical Marketing

You should consider allowing customers and interested parties to sign up for your email marketing in the real world. To do this, you could place a QR code on receipts, flyers, or the windows of your premises. 

If someone scans this on their phone, it will take them to a mobile version of your sign-up form, allowing people to sign up for your emails without having to go to your website.

4. Give the User Control Over What They Receive

Getting more email subscribers is a delicate balance. You need to attract visitors to your emails but there shouldn’t be a threat of spam. To ameliorate their fears, you should allow them to control exactly what they’re going to receive from you.

For instance, if they want to sign up for newsletters but not promotional emails, they should be able to do this. This should be a clear option on the sign-up form. You should also be clear about why and how you would contact them.

5. Invite People to Subscribe on Social Media

While billions of people use email regularly, it’s far from the only game in town. If you want to boost your email list, you should discuss and advertise your mailing list on your social media channels. 

If you’ve got a good following on Facebook, for instance, you could discuss benefits of signing up for your emails and then provide a link to your sign-up form. Not only will this help you get more subscribers, it will also give you a backlink which could help improve your website’s ranking in search results pages.

6. Say Thank You

When people give you their email address, there’s a certain amount of implicit trust. You should thank the subscriber for this: redirecting them to a thank you page after they’ve subscribed is a fantastic way to do this.

On this page, you can express your gratitude while also offering the subscriber an exclusive offer in return. This could be a coupon for your store, a free item that you’ll add to their cart, or some other offer.

Make sure that they feel appreciated after they’ve signed up for your emails. It helps to build customer trust and reinforce the idea that signing up was a good idea.

7. Add an Exit-Intent Pop-Up to Your Page

If someone is about to leave your website’s sign-up page, you should hit them with a pop-up. A pop-up that offers them access to a newsletter, an ebook, or some other interesting resource may help you to convert people who were about to leave.

These pop-ups work by tracking the user’s mouse movements on the screen. If they’re heading towards the back or close buttons, the pop-up will appear. This gives you one last chance to appeal to them, and sometimes that one chance is all that you need.

8. Add Calls-to-Action in Your Blog Content

One of the easiest ways to get someone to subscribe to your emails is simply to ask them to. A call-to-action is a sentence or a few sentences at the end of your blog content that directly asks the user to subscribe. Sometimes all the reader needs is encouragement to sign up and you can give that encouragement to them. 

These calls-to-action can be very simple. For instance, you could say “if you’ve enjoyed this article and would like more industry insight, sign up to our newsletter today!”

Tell the user to sign up and they may well do it.

Getting Email Subscribers Requires Several Approaches

If you want to get the most email subscribers possible, you need to use a diverse range of approaches. We hope that this article has given you some inspiration. 

One key component of attracting subscribers is the use of pop-ups. If you’d like to use custom pop-ups for your website, we can help you. For more information, take a look around our site or contact us today!