{"id":98,"date":"2020-11-04T16:25:14","date_gmt":"2020-11-04T16:25:14","guid":{"rendered":"https:\/\/popupdomination.com\/blog\/?p=98"},"modified":"2020-11-04T16:25:14","modified_gmt":"2020-11-04T16:25:14","slug":"what-is-a-call-to-action","status":"publish","type":"post","link":"https:\/\/popupdomination.com\/blog\/what-is-a-call-to-action\/","title":{"rendered":"What Is A Call To Action?"},"content":{"rendered":"

Since its advent in the early 1990s, the internet has become a part of everyday life for at least half of the global population. There were an estimated 4.33 billion active users worldwide in 2019, with 1.92 billion purchasing goods or services online, worth a staggering $3.5 trillion. With improvements and advances in technology, this can only increase.<\/span><\/p>\n

For a business to succeed and thrive, an online presence is essential. But you need a good, positive, dynamic strategy unless you want those potential customers and clients to pass you by. And when you manage to attract them to your page, what are you doing to encourage them to make a decision?<\/span><\/p>\n

This is where a call to action <\/i>could be really useful. You may not know what a CTA is, but it’s a sure bet that you’ve seen them hundreds of times whilst browsing for yourself. We’ll dive into the world of online marketing to examine how these handy marketing tools can help your business.<\/span><\/p>\n

What is a Call To Action?<\/span><\/h2>\n

Basically, it’s an online marketing tool, a way of getting someone to actually make a decision. The online world is (obviously) very different from a real store. Imagine a person wanders into your physical store and spends some time looking around, picks up an item, puts it down. They wander some more, pick it up again, and then put it back. You might approach them to offer advice. They seem hesitant, uncertain. You smile and tell them that if they buy it today you’ll give them 10% off, or that you’ll give them a free gift. This does the trick, and they buy the item. They walk away happy, and you’ve made a sale. Had you not ‘called them to action’, then they would probably have walked away without buying.<\/span><\/p>\n

‘Calls to action’ online work in a similar way to the above scenario, except that they happen automatically.<\/span><\/p>\n

It’s not initially all about buying, however (although that is clearly the ultimate aim). CTAs are all about the ‘buying journey’, from securing leads to raising awareness and interest in your business, or encouraging engagement on a social level, all with the intention of pushing the customer towards a sale.<\/span><\/p>\n

This may not be something you’ve considered, which is reasonable enough. After all, why would a ‘prospect’ (potential customer) need to be told what to do at any stage of the process? And what if you antagonize them by interfering? The fact is that people do<\/i> seem to need guidance. And the clearer you are in guiding them through each step, the more likely you are to make that sale.<\/span><\/p>\n

Different types of Call To Actions<\/span><\/h2>\n

‘Calls to action<\/a>‘ can be used in so many different ways. They can hover discretely at the head or foot of a page, or as a simple, highlighted link. They can appear as a ‘pop up’ at a strategic point, perhaps as the visitor looks like they’re about to leave your page. They can greet a visitor to alert them of new offers.<\/span><\/p>\n

Here are a few examples of the potential ways they can be used:<\/span><\/p>\n