{"id":56,"date":"2020-10-27T16:54:11","date_gmt":"2020-10-27T16:54:11","guid":{"rendered":"https:\/\/popupdomination.com\/blog\/?p=56"},"modified":"2020-10-28T17:20:04","modified_gmt":"2020-10-28T17:20:04","slug":"how-to-use-a-lead-magnet","status":"publish","type":"post","link":"https:\/\/popupdomination.com\/blog\/how-to-use-a-lead-magnet\/","title":{"rendered":"The Lead Magnet: An Essential Digital Marketing Tool"},"content":{"rendered":"

In digital marketing, no piece of information is as coveted as the email address. Getting this data is comparable to discovering gold or striking oil in the old days, but in the information age, collecting the email address is the first step in the customer journey. With the proper strategy in place, <\/span>you can start collecting email addresses through what we call a Lead Magnet. It is a marketing strategy that’s used when offering a free item or service for the purpose of acquiring an email address and other contact details like a phone number or even a mailing address.<\/span><\/p>\n

It’s ideal to acquire as many email addresses as possible and move them down your funnel to go from prospects to leads, and eventually to paying customers. Pairing a lead magnet with a great popup<\/a> is one of the most effective ways to start capturing email addresses today.<\/span><\/p>\n

What Sets A Great Lead Magnet Apart From The Others?<\/span><\/h2>\n

Your lead magnet should have, in your customers’ view, High Perceived Value, and High Actual Value.<\/span><\/p>\n

The promise of the lead magnet of something valuable and which can impact the quenching of needs of the customer should be authentic and sincere. Your lead magnet will work best if you can deliver it right away. Clients just love instant gratification, as long as you make them also feel that you, the marketer, has high in his or her priorities, their satisfaction in the end. The Actual Value should equate or even exceed the Perceived Value of the Lead Magnet, and eventually, the actual product or service purchased.<\/span><\/p>\n

This is the ideal marketing cycle that ends in a purchase. Lead magnets<\/a> should still be pursued as follow up strategies for this specific customer (who have made a purchase) to be able to retain his loyalty. These new lead magnets should also give him awareness about other products and services you are offering. This is an opportune time because you have already gained the customer’s trust, so he or she will listen to you for your new recommendations through lead magnets.<\/span><\/p>\n

Create The Content For Your Lead Magnets<\/span><\/h2>\n

When you are trying to attract your prospects through your lead magnets, and they show interest, do you already have Ready and Immediately Available Lead Magnets at your disposal? If you still don’t have content, you don’t have ammunition. Here are tips on how to create them:<\/span><\/p>\n