Unfortunately for business owners, the general public has reached a point where they aren’t too fond of traditional popup ads. If the popups that advertise your site don’t stand out, it can be difficult to direct people to your site. Fortunately, there are ways to make this type of ad unique so that you can increase your site’s overall traffic.
Not quite sure how to begin? We’ve got all the info you need.
Let’s explore everything you should keep in mind.
Incorporating video into your popup advertisements is one of the most effective ways to capture your audience’s attention. After all, video is far more interesting to interact with as opposed to a simple form that you would find on a traditional popup ad.
Video popups are also ideal for showcasing your company’s product and services. This will allow you to immediately provide value to your audience and facilitate a chance they click on your ad to learn more.
Using YouTube as a video host is often the best option, but you could also choose Vimeo, Dailymotion, etc.
When implemented correctly, you’ll find that video-based popup ads drive a significant amount of traffic to your company’s website. It’s important to keep in mind, though, that your video should initially be muted when it begins to play.
Otherwise, it could easily become frustrating to users if the popup begins playing audible content.
There’s something intriguing about simple popup games that many users find difficult to resist.
An ad that incorporates a game of classic Pong, for example, is highly likely to receive a large amount of engagement. The end result of the game should be to collect your audience’s contact information or direct traffic to your website.
This can be further facilitated by offering them something for free.
Quizzes function in a way that’s highly similar to games, and you can easily acquire consumer email addresses in exchange for sending them their results. While performance doesn’t always need to be a factor, you can advertise that you offer certain free rewards for achieving certain metrics.
For example, a simple racing game could allow a user to download a free e-book if they are able to complete a course within a certain amount of time. As you can tell, this will drastically increase the amount of time that users spend interacting with your content.
3. Free Offers
Free offers don’t need to be tied to a game with any popup ad, though.
The ad itself will be centered around giving away something for free in exchange for a particular user action. More often than not, this involves your audience providing their contact information (such as their email).
While what you offer will highly depend on your industry and what products/services your company provides, effective general options include discount codes, free downloads, or even a free product. As long as what you provide is something that your audience will find useful, then it’s likely worth considering as a free offer.
This is one of the most straightforward ways to get your audience to input their contact information or visit your website. Not only do contests provide free rewards to those who participate, but these are often of a much higher value than what users would find through a conventional free offer.
The contest’s prize doesn’t need to be related to your company, either.
For example, Apple products are common rewards for entering a contest due to their inherent value and the amount of utility they have to the average consumer. As such, an iPad is a valuable reward that winners could get for themselves or sell for a notable price.
From here, you can even showcase the winner on your company’s social media to provide proof that the contest was legitimate. Otherwise, your audience may find get the impression that it’s simply a way for you to procure their contact info.
5. Related Content Ads
Popup ads that include relevant content to what your audience is currently browsing are highly effective and keeping users on your site.
One of the most common implementations of related contact ads is on blogs or news-based websites. Your popup can then provide them with the option to visit your website for additional content.
In general, these ads can pull relevant content from your website and display it to your audience. For instance, you might program a pop-up to showcase the three most recent blog posts In a specific category.
Or, you might simply choose your most interesting articles to include in the ad.
Regardless of what you choose to incorporate, there’s a high chance that your audience will click on it since they are already browsing content related to what you’re providing. These ads are also particularly effective in selling products, as you can accomplish the same task with the products your company offers as opposed to content.
This becomes an even more efficient option if you are able to offer similar or identical products at a notably lower price.
It Can Seem Complicated to Make Your Site’s Popups Unique
But the above information will make the process far smoother. From here, you’ll be able to create unique ads that generate more traffic to your site than you thought possible.
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