It’s no secret that WordPress is one of the best tools to use when creating a business website. However, making the most of it requires you to take advantage of the right plugins.
These can help you save time, increase your results, and even make your offers become more visually appealing.
If you’re looking for the best WordPress popup plugin, there is certain information that you need to keep in mind before you can move forward. Let’s take a look.
What Templates Are Available?
It shouldn’t come as a surprise that having access to a large variety of templates is a huge benefit. This gives you the opportunity to choose designs that are aligned with your brand identity.
When your brand appears cohesive, it will be much more appealing to your target audience.
How Easy Is It to Create Popups?
A WordPress popup plugin shouldn’t be difficult for you to use, so having a user-friendly interface and simple tutorials will make your life easier.
You also need to consider how many different ways you can configure the plugin. Are you able to customize things like animations, timing, and targeting? Too many options may become overwhelming, but it’s also not favorable if there are barely any features available to take advantage of.
How Easy Is It For Visitors to Opt-out of Popups?
The last thing that you need is for people to be annoyed by your popups and exit your website as a result. That’s why it’s important that you give them the ability to opt-out of receiving future popups.
This can be done in different ways, but the most common is through an “X” button or text link.
Is the Plugin Well-Supported?
No matter how great your WordPress popup plugin is, there will always be times when you need help. This is why it’s imperative to make sure that the company behind the plugin offers good customer support.
You should be able to get in touch with them via email or phone, and they should also have a helpful knowledge base or FAQ section.
Are There Any Upfront Costs Involved in Using the Plugin?
There are instances where some WordPress popup plugins can be downloaded for free, but this isn’t always so. Some will require that you pay monthly or yearly fees to use them. This is something else that should always be considered before making a decision.
Can You Create Your Own Campaigns?
Running campaigns is one of the most effective ways to increase your marketing performance. But, you’ll need to have the necessary tools to do so.
When it comes to WordPress popup plugins, some will come with pre-built campaigns or templates that are ready for use out of the box. Others give you more creative freedom by allowing you to create your own campaigns from scratch.
What Type of Data Is Collected?.
This isn’t always something that’s readily available, but it’s important to research before making a decision. The plugin should track things like how many times the popup was displayed, how long it was viewed for, and whether or not the visitor opted in or out. Having access to these analytics will allow you to refine strategies that are not working as well as you intended.
Additionally, you can double down on methods that have proven to be effective.
What Type of Supported Triggers Are There?
Interestingly, many people overlook the importance of this detail.
However, there are different triggers that you can use for your popup. This includes exit-intent (when someone is about to leave the page), scroll-based (triggered after a certain amount of time on the webpage has passed), and more.
For example, if people are leaving your website without converting into customers at an alarming rate, you may want to try using an exit-intent trigger. This will help you catch those visitors who are about to abandon your site and present them with a popup that contains the information they find useful.
Does the Plugin Work on Mobile Devices?
One of the biggest trends in modern web design is responsive layouts, which means you should make sure that the plugin you choose is compatible with touch devices. This is especially important if a large portion of your traffic comes from mobile users.
As time goes on, the number of people browsing the Internet on mobile devices will only increase. If your plugin does not work with this type of technology, you are overlooking a large portion of your target audience that you could otherwise reach.
Can You Integrate Email Marketing?
Having the capability to integrate email marketing is something that simply cannot be overlooked.
This is because email marketing has one of the highest conversion rates when it comes to digital marketing strategies. When you’re able to connect your popup plugin with an email marketing service, you’ll be able to increase your chances of turning leads into customers.
Is A/B Testing Available?
Testing different versions of a popup is something that’s commonly referred to as A/B testing. This is an essential part of any successful marketing campaign.
When it comes to WordPress popup plugins, some will offer built-in A/B testing tools while others require you to use a separate tool. As long as you can sufficiently test two different types of polyps, you can refine your overall strategy.
Choosing the Best WordPress Popup Plugin Can Seem Difficult
In some cases, it might even seem impossible. But, if you take the time to ask the right questions and consider all of your options, you’ll be able to make a decision that’s best for your business. Be sure that you consider the above information about the best WordPress popup plugin for your company so that you can make the right choice for your future.
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