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e-commerce email marketing

Email Marketing Basics for E-commerce Businesses

What if your company was overlooking the best possible marketing strategy?

Many e-commerce companies spend a small fortune each year on digital marketing, but you don’t need to spend that much money to get great results. When you understand the basics, email is one of the best and most cost-effective marketing techniques for your business.

Want to discover the basic e-commerce email marketing strategies that can take your business to the next level? Keep reading to discover the answers!

Why Use E-Commerce Email Marketing?

Our guide is going to walk you through basic email marketing strategies that can really transform your business. Before we get to those strategies, though, we need to answer the big question: why should your business focus on e-commerce email marketing strategies to begin with?

The truth is that this type of marketing is effective in many different ways. For example, this marketing method is a great way to bring new customers into the fold while retaining your existing customers. And it can help you grow your business in surprising ways, including funneling existing customers into your social media spaces.

Simply having an email signup form is a great way for existing customers to refer new customers to you. And you can even target very specific customers with certain emails. The best example of this is reaching out to those who have abandoned their shopping cart: in some cases, all it takes is a simple reminder email to convert an abandoned cart into a sale!

Now that you know more about why you should embrace e-commerce email for marketing, let’s take a closer look at some of your best strategies.

Push Those Signup Forms

Before you can effectively market via email, you need a robust e-commerce email list. And the best way to do this is to give interested customers multiple opportunities to sign up.

To do this, create a signup form and place it in numerous locations around your website. This includes sidebars, footers, the homepage, on the bottoms of blog posts, and in unobtrusive pop-up windows.

That may sound like a lot, but you never know exactly when an interested customer will want to sign up. And your goal is to make sure they are never too far from a signup form.

Segment Your Audience

The biggest rookie mistake that e-commerce companies make with email marketing is treating their demographic like it’s one monolithic group. In truth, you likely sell to multiple different demographics, especially if you sell a wide variety of products or services. That’s why you are better off segmenting your customer list and tailoring different email campaigns to different segments.

If nothing else, you can segment your customers based on the previous purchases they have made and the products and services they have expressed the most interest in. By sending these customers targeted emails about what they are most interested in, you can retain customer loyalty while steadily boosting your sales.

Find the Right Templates

The idea of emailing hundreds or thousands of people at a time may seem pretty daunting. But one of the things that makes the whole process easier is that you can use email templates.

You can find helpful templates online or create your own from scratch. Either way, the goal is simple: to help you save time when you are composing messages.

Make sure that your templates integrate things like your company colors and logo. And for best results, we recommend creating different templates for different segments.

Getting the Frequency “Just Right”

Let’s say that you have a solid email list, a good template, and great marketing campaign ideas. But do you know how often you should send emails out to your clients?

This is a good question because there is definitely such a thing as “too often.” If you email customers every day or every few days, it might get on their nerves. Worse, your emails might start ending up in their “clutter” or “junk” folders.

So, how often should you send out marketing emails? We recommend once a week as the “just right” amount. If you feel this is still too frequent, you can always save emails for major events (such as sales, promotions, or other special occasions). For maximum consumer response, consider adding interactive elements to your emails.

Plan Campaigns Far In Advance

It’s possible to write and send amazing marketing emails off the top of your head. But if you want to really be successful with e-commerce email, your best bet is to plan complete marketing campaigns. And make no mistake, you need to plan these far in advance.

For example, chances are that Black Friday and Christmas the holiday season will be major opportunities for your company to increase sales. By creating email campaigns around these events, you can build up customer hype and earn more of their hard-earned holiday spending.

You can (and should) also plan campaigns around your own major product launches, promotions, and special events. On the most basic level, these emails serve to raise awareness around these special occasions. On a more advanced level, these emails help you tie new products and events into a larger marketing campaign, and this creates the kind of consistency that your customers crave.

Automate Where Possible

All of the tips above can help you create a great email marketing strategy. But if we could only give you one piece of advice, it’s this: you need to automate whenever possible.

That’s right: automated emails for e-commerce are the secret to a winning campaign. That’s because in addition to saving time, you can use automation to send emails to customers at just the right time.

You can set things up to automatically send customers a “thank you” email after they make a purchase. Alternatively, you can send a follow-up “don’t forget your item” when someone leaves a product in their cart without checking out.

In fact, you can even send out special promotions or deals when customers purchase a certain number of products or spend a specific amount. When loyal customers feel rewarded, they become loyal brand ambassadors and tell all of their friends!

Create A Better Email Marketing Strategy Today

Now you know our best e-commerce email marketing strategies. But what if another simple strategy could elevate your marketing efforts?

Here at Popup Domination, we specialize in crafting pop-ups that lead to conversions. Whether you want to increase sales, grow your email marketing list, or just raise awareness of your brand, we’re here to help you out.

But you don’t have to take our word for it. Come sign up today to experience the PopUp Domination difference!