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landing page design

9 Landing Page Design Tips to Captivate Customers

Today, there are over 1.5 billion websites. Out of this, about 200 million are active.

You might wonder how you can stand out in this sea of competition. Not only that, how can you attract your audience and keep them on your website? 

Without an attractive website design, your audience will leave your site within seconds. You might feel overwhelmed and wonder what you can do.

We’re here to help. Read this guide on the top landing page design tips to wow your audience and turn visitors into buyers today!

1. Have a Call-to-Action

Without a call-to-action, even the best landing page website design will fall flat. Whether it’s signing up for your newsletter, requesting a demo, or buying a product, your call-to-action needs to be clear. 

As you think about the design of your call-to-action, think about the branding of your website and what’ll appeal to your audience. Make sure that it’s clear and easy to read. 

Ensure that what you promise in your call-to-action will occur. If you promise them a free cheat sheet, it needs to be available. 

Consider placing it in the heading or subheading to attract more potential viewers. Make it fun and engaging to attract them. 

Your landing page needs to have: 

  • Call-to-Action
  • Headline
  • Words
  • Images
  • Subheadings

2. Keep Your Forms Short

As you come up with your website landing page design, keep the forms short. If you ask for too much information, then people might bounce (leave after a short period). 

After they sign up, you could always ask for more information on the thank you page. Don’t ask for dates of birth or their phone number because that’ll stop people right in their tracks. 

3. Keep One Goal

As you’re learning how to design a landing page, you’ll want to keep one goal in mind. If there are too many choices for your readers, they’re less likely to perform an action. 

Have a clear goal on your landing page. If you have more than 1 item that you want people to sign up for, create separate landing pages. 

4. Consider Landing Page Templates

Taking a look at landing page examples might make you feel overwhelmed and wonder how to come up with your own design. The good news is that you can use templates for your landing page. 

Templates are created by the pros so that you can focus more on your business and less on worrying about coming up with a design. You can always customize the templates to match your brand colors or design as well. 

5. How To Choose the Right Color

If you’re a newbie when it comes to choosing the right colors, it’s important to understand color psychology. If you’re looking for a color that’s associated with strength and power then you might choose red. Whereas, if you’re looking for a compassionate color, you’ll choose blue. 

Decide how you want people to feel as they’re taking a look at your page or brand. Make sure that the colors work well together by looking at the color wheel. 

6. Write Strong Copy

Your landing page should have your headline, call to action, body, footer, etc. The body will include what your message is, and create a sense of urgency for your readers. 

If you’re collecting emails, you’ll want to be upfront about why you’re asking. You can also let them know how often they’ll hear from you.

7. Have Testimonials

Whether you have reviews or testimonials, these will help build trust with your customers. As shoppers head to sites, they care what other shoppers think. Many shoppers will trust them almost as much as personal recommendations!

Place positive testimonials right on your landing page. This might help entice your readers to make the push to buy your products or services. 

8. Consider Offering Discounts

When you have discounts or codes it’ll entice readers by creating a sense of urgency plus a good deal. This is also a great way to stand out from the competition. 

As you create your landing page, remember that they can target a specific demographic in your audience. You might want to consider targeting your audience in the United States since the average amount per shopper is about $1,804! 

7. Avoid Distractions

If you have distractions on your landing page such as a way for visitors to click away from it, they might leave without opting in. Consider deleting footer links, navigation menus, etc. This way the link that’ll pop up is the call-to-action button. 

8. Use an Interesting Title

The first thing a reader will see is the title. In order to keep their interest, you need to make it appealing. Let them know how they’ll benefit from accepting your offer in order to entice them. 

9. Have Good Font Designs

Having an unreadable font will detract potential customers. Instead, opt for a clear and easy-to-read font for your guests. If you aren’t a designer, it might seem tough to pick out fonts that go together. 

Coming up With a Strong Landing Page Design

After reading this guide, you should have a better idea of how to come up with a compelling landing page design. If you aren’t sure what designs or colors are best, it might be a good option to go with a done-for-you template.

Are you dreaming of turning your visitors into buyers? One way to do this is by having a strong pop-up design. As you nurture your mailing list, many potential customers could turn into buyers. 

If you’re ready to get started, sign up today! You can also enjoy your first 14 days for free.