Today, there are over 1.5 billion websites. Out of this, about 200 million are active. It might seem overwhelming to decide what will work best to help your business stand out in this sea of competition. The good news is that blogging can bring you that organic traffic you’ve been dreaming about. Read on to learn about the benefits of blogging, and how it can help your business soar to new heights today.
1. Traffic
When you’re looking for organic(free) traffic, then having a blog is the way to go. It’ll help you increase your SEO (search engine optimization).
Think of when you head to a search engine and type in a few words and it pulls up all different websites. You notice that all the way at the top are websites that paid to be there, and then right below them is the sweet spot, the location of websites that get many visitors.
When you have an SEO-optimized blog, you’ll be more likely to appear toward the top of searches, and be able to attract the right audience. When you have a blog for your business website, that means that you’ll have keywords (words people type into a search) within your content.
In order to stand out, choose long-tail keywords since they’re less competitive. Just make sure that they have to do with your business and what you offer.
In order to have a winning strategy, have your blog, and have potential customers sign up for your email list. Offer them something enticing which is your lead magnet (a free ebook, pdf, etc). Once they sign up, they’re more likely to buy from you in the future.
2. Link Building
Link building is incredibly important to Google in order for your business to stand out. Many believe that it’s one of the most important factors in where you’ll stand in search results.
This includes both backlinks and inbound links. Inbound links are links that take you to another section of your website. Whereas, backlinks are links that direct traffic back to you.
When others see you as relevant in your industry, you’re more likely to receive linkbacks. It’s a way to instill confidence in your potential customers as well. It’s also a great way to increase your overall domain authority.
3. Increase Sales
Since you’ll be focusing on your target audience, it allows you to increase the chances of leads turning into sales.
Blogging allows you to answer questions that your customers might have, and provide the option for them to leave comments at the bottom of your posts. When you engage with your customers you’re more likely to increase your chances of having visitors turn into sales.
4. Re-Establish Your Brand
When it comes to blogging for your business, it’s a great way to reinforce what you and your brand stand for. Share your company’s personality in your blog posts in order to engage your audience.
Make sure that you keep your brand’s color palette and style in mind with the images that you choose. It’s a way to strengthen the connection that you have with your customers. When they can relate to what you’re saying, they’re more likely to buy from you now and in the future.
5. Share Company News
Blogging is also a great way to share different stories and company news with your visitors. It’s not only about blog articles, but highlighting parts of your company that you’re proud of.
This is a great way to showcase case studies or different experts in your field. If you’re hosting an event whether on or offline, you can get the word out in your blog posts.
6. Reshare Content
Once you publish your blog post, you can place it on any of your social media platforms. You can also reuse images as well.
There are 4.14 billion social media users around the world. Make sure to include social media share buttons to encourage your readers to share your content with their friends.
7. Email Marketing
One of the top marketing strategies is to have an effective email marketing campaign. You can use your blog in order to collect emails from potential buyers.
8. Upselling
When you blog, you can upsell by letting your readers know about different items that they can buy from you. It’s also a great way to get involved in affiliate marketing and make a commission off of selling others’ products.
9. Cross-Selling
Blogging allows you the opportunity to showcase different products. If a customer goes to your blog and is interested in buying one item, but you make the case that this second item will also be beneficial to them, they might wind up buying both items.
Blogging Tips
After all of this, if you’re asking yourself, do I need a blog, the answer is yes! In order to be successful, make sure that you’re providing your potential customers with enticing topics.
Why? Well, 51% of website traffic comes from organic searches. Don’t forget to use a keyword research tool to make sure that your content is SEO-optimized as well.
Exploring the Benefits of Blogging
After exploring the benefits of blogging, you should have a better idea of why many businesses choose to have a blog on their website. Take your time setting up your blog and keep your audience in mind.
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