All you have to do is look around you to see people of all ages glued to their smartphones. If you’re a business owner, you don’t want to miss this tremendous opportunity.
Millions every day are searching for products and services and reading reviews on their smartphones. Having a mobile-friendly website is crucial for reaching new customers.
If you haven’t made your website mobile responsive, you could be missing out on new leads and conversions. Here are 8 reasons your business needs a mobile-friendly website.
1. Capitalize on the Opportunity
Your customers are on their phones. Smartphones are part of today’s culture and are here to stay.
Digital marketing is a booming industry. To be competitive and relevant in your field, you must keep up with the trends.
Many people do all their searching, browsing, and shopping on their smartphones. If they can’t access your website, that’s a loss for you.
Having a mobile responsive website opens up new opportunities for your business. You can reach a wider and younger audience with very little effort on your part.
2. Improve Your Google Ranking
Google favors mobile-friendly sites. In 2016 they began using mobile-friendliness as criteria for search results.
You want your business at the top of the search page. And you want to do everything possible to make this happen.
You can’t acquire new customers if they can’t see you. The more mobile responsive your website is, the better your search rankings.
Going mobile will improve visibility and bring more traffic to your website.
3. Stay Competitive
If visitors don’t have a good experience on your website, they won’t return. If they are having a hard time viewing your product page, they’ll head straight to your competition.
Today’s business websites require mobile-friendliness. Without it, your website appears unprofessional and outdated.
Going mobile improves the buyer’s process and gives your company a competitive edge. With the right technology and a smart mobile marketing strategy, you can reach more customers and lead them to conversion.
Don’t turn new business away. Make sure your website is optimized for today’s mobile crowd.
4. Amp Up Your Visibility
Mobile-friendliness allows you to reach a wider audience. This can make a huge difference for your business.
The more accessible and responsive your website, the more likely visitors are to spend time there. You want users viewing lingering on your site, viewing your content and product pages.
You want them to share your content and view you as an authority in your industry. Mobile accessibility contributes to your Google rankings. Higher ranking results lead more people to your website or your front door.
Don’t waste the opportunity to reach a broader customer base. Make sure your website is ready for all your mobile visitors.
5. Hold Their Attention
In this digital age, people don’t want to wait. They want things fast and that includes access to your website.
The goal is to get them there and hold their attention long enough to make a conversion. One benefit of a mobile-friendly website is a fast loading time.
Users won’t sit around waiting for your website to load. They’ll be off in a flash without a second thought.
That’s a missed opportunity. Make sure your website is optimized for mobile traffic. You want your site to be fast, responsive, and relevant to your customers’ needs.
6. Provide an Enjoyable User Experience
Catering to the user experience is a critical aspect of a good website. People are on their phones, tablets, and other devices looking for great products to buy every day.
They expect a great experience. Without an effective mobile website design, you’ll lose them quickly.
From the moment they access your website, the experience should be easy and engaging. They should be able to understand your brand, your content, and the buying process.
Being able to do all of this from a smartphone is simple, fast, and convenient. The goal is to create a seamless and enjoyable experience.
The better the experience, the more likely they’ll stick around and see what you have to offer.
7. Enhance Social Media Opportunities
Digital marketing and social media go hand-in-hand. Millions of people are scrolling through social media sites each day.
Most of them are using their phones to access social media. It just makes sense to meet them where they are.
You want to tap into this community of users. And the best way to accomplish that is to have a mobile-friendly website.
You can interact with customers, answer questions, and share content. When customers see something they like, they’ll share it with others. This can bring more business your way.
Don’t miss out on the advantages of social media and a mobile responsive website.
8. Make Conversions Easier
When your website works well with mobile technology, your audience can view your products easily. You want to offer them ample opportunity to request information, ask questions, and leave their contact information as well.
The easier it is for visitors to view your products, the more likely they are to buy. You want your audience to have a pleasant experience on your site and come back time after time.
Mobile optimization keeps you more visible, accessible, and relevant to potential customers. If you haven’t made the effort to provide mobile-friendliness for your customers, now is the time to start.
The Benefits of a Mobile-friendly Website
In today’s digital climate, your website matters more than ever. If users can’t reach you with mobile devices, you’re already a step behind.
Mobile optimization will help you grow your audience, stay competitive, and increase conversions. We’d love to help you take your website to the next level, including creating a mobile-friendly website.
Before you go, check out our website and digital products that can help you convert those visitors into buyers.