Did you know that, according to Small Business Trends, 36% of small businesses don’t have a website? Additionally, they explain that this is a mistake, given that 80% of potential customers will research a business before on the Internet before going in.
If you run a business and now understand the importance of having a website, then you might be in the process of choosing web designers.
However, given however many choices are out there, you might be feeling overwhelmed. It can also be stressful to figure out what factors are most important when making your choice.
That’s why we’ve put together this article. In it, we’ll review all the factors to consider when choosing web designers.
Finally, you can hire a web designer who is the right fit for you and get more customers than ever. Read on to learn more.
1. Web Design Experience
One of the most important factors to look for when choosing a web designer is how much experience. Because many people can quickly learn how to design a website or get a degree or certification online, there are many inexperienced web designers out there.
When looking at web designers’ websites, go to their ‘About Us’ page to find out about how many years they’ve been designing websites for.
Hopefully, there will also be information about how many clients they’ve served during this time.
The more experience a web designer has, the better, as they’ll be able to develop creative solutions and have the most up-to-date techniques for web design.
2. Specialty in Designing Business Websites
You’ll also want to hire a web designer that specializes in designing business websites. Even better, if you’re able to find a web designer who specializes in your specific business niche, they’ll be able to come up with the best designs for you.
For example, if you run a fashion e-commerce store, a web designer specializing in these types of sites will know everything there is to know about the e-commerce design element.
They’ll know how to best showcase your products, automate lead follow-up, and avoid abandoned shopping carts.
They’ll also know specifically what design aspects cater to your fashionista niche, such as images, fonts, and UX specifics.
3. Mobile-Friendly Website Design
Considering that Americans spend an average of over 5 hours a day on their phones, you need a website design that works both on large screens and mobile phones. If you can get a design that also works on tablets, this is helpful too.
When speaking with potential web designers, make sure that they are masters at mobile-friendly web design.
If they aren’t, then not only will you be missing an opportunity to connect with customers. You’ll also be working with a designer who isn’t up to date with industry trends.
4. Online Customer Reviews
Another factor to consider when choosing web designers is online customer reviews. Any professional company will have reviews available on their website. They’ll also be more than happy to provide you with references from past clients.
In addition to getting this information from web design companies, do your own research online.
Visit websites such as Yelp and Google Maps, where you can read up on what people thought of the business. If there are just a few negative reviews, this is nothing to worry about—but if there are many, it’s time to move on.
Comparing design fees will also help you get an idea of which web designer is best for you. To get an idea of what rates are usually like, put together a list of ten or so designers to get in touch with. After explaining your website needs to them, they’ll provide you with a quote.
Once you have several quotes, you can add them up to come up with an average price.
Any designers that charge an exorbitant amount should be taken off your list unless they offer impressive features such as 24/7 support, constant changes to the site, or help with other elements such as branding or lead building.
As for web designers with an incredibly low price, it might not be smart to work for them. Chances are, the price is low because their design offerings aren’t high-quality.
6. They Listen and Give Feedback
When you’re talking to potential web designers about your ideas, you want someone who will listen to what it is you actually envision. After all, this website is going to represent your business, not theirs. So you want to feel that they’re respectful and engaged.
At the same time, you don’t want them saying yes to all of your ideas.
If they give you feedback, even in the stage when you aren’t working with them yet, this shows that they’re creative, knowledgeable, and insightful.
By working with a design company with this balance of listening and giving feedback, you’ll end up with the best website possible.
Choosing Web Designers Is One Thing—but What About Getting Leads?
Now that you know about all the different factors to consider when choosing web designers, you’re ready to hire a web designer. However, there are many other factors you have to consider generally when running your business successfully online.
One of these is getting leads. Even with a well-designed website, you still need to use the right strategies to get your leads coming back for more.
We can help. At PopUp Domination, we specialize in converting your visitors into customers and subscribers. To learn more about our service, contact us now.