Do you have an email list? If you are a business owner of an online company or a brick and mortar store, email list building is essential.
Email marketing offers one of the best ROIs of any marketing channel. For every $1 you spend on your email marketing campaigns, you can expect to receive an average return of $42. This is an exciting statistic that shows how successful you can be by building an email list.
However, if you are new to list building it can often seem like an impossible task. Fortunately, building your email list doesn’t have to be complicated or frustrating. By following a few tips and best practices, you can start list-building right away.
If you are ready to build a profitable list but aren’t sure where to start, this short and simple guide is for you.
1. Choose the Best Email Service Provider
The first step for launching an effective email marketing campaign is to choose the best email provider. This is a company that will send your emails for you, and provide you with valuable tools to help your campaigns succeed. If you need help choosing a provider, reading this article on Parsey vs Zapier will help.
2. Upgrade Your Content
If you want to add to your subscriber count, consider upgrading your content. You can do this by providing free workbooks, checklists, and other content to your posts on your blog, social media, and more. Offering your content in exchange for an email address is a great way to increase your subscribers.
3. Implement a Referral Program
One way to encourage customer loyalty is to implement a referral program. You can have current customers refer their friends and family in exchange for a small gift or discount. This is a good way to grow your list while taking care of your current customers.
4. Make Use of Social Media
Social media is a viable marketing channel, one you should be using to grow your business. You can use social media in a variety of ways to promote your email list, including posting your content upgrades, hosting a giveaway, and more. By using social media, you can boost your email subscribers in a short amount of time.
5. Add Your Link to Every Communication
As a business owner, you likely have multiple ways to communicate with your customers. One way to encourage email signups is to add your signup link to every form of communication you use. This will result in signups from people who are already aware of your brand and appreciate what you do.
Use These Email List Building Tips to Boost Your Business
By using these tips for email list building, you can grow your email list quickly and effectively.
Start by choosing a good email service provider for your business. You should also upgrade your content, implement a referral program, and make use of social media. Make sure to add your link to every communication channel you use to encourage more email signups.
Follow these tips and you’ll be well on your way to building a profitable email list.
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