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Effective Email Writing and Marketing

4 Keys to Effective Email Writing and Marketing

It’s easy to get caught up in the new digital marketing methods. After all, new methods offer great returns for limited investments. However, they all still have drawbacks.

That’s why so many companies still rely on email marketing to drive new business. Believe it or not, companies get an average of $42 for every $1 spent on email marketing.

The question is, can you create the best email marketing campaign that gets results?

If you want to write an effective email, there are a few critical steps to take. Keep the four things below in mind to make effective email writing easy.

1. Nail Your Subject Line

People get a lot of emails these days. It’s not uncommon for people to have dozens to hundreds of emails in their inboxes. If you can’t get someone’s attention with all the noise, they will not spend their time opening your email.

You need great email subjects to make this happen. Watch your open email rate in your email list software to see how many people view your emails. Play around with the subject lines to see how it impacts the open rate, and keep making changes until you get great results.

2. Create a Call-to-Action

It isn’t enough to only provide information in an email. Many people scan emails without giving too much thought to what to do after. If you want your readers to take action, you need to tell them what to do.

A call to action will help you do that. Your call to action usually comes in the middle or at the end of your emails. Here are a few example call-to-actions to consider:

  • Share the email with friends
  • Make a purchase on a website
  • Reply with your thoughts

Every situation is unique, so consider what will work best for each email.

3. Don’t Oversell

People subscribe to email lists because they expect to get value. The chances are good that value doesn’t come in the form of constant sales pitches. If that’s all you send, you won’t have a great open rate and have a significant subscriber churn.

It pays to give people more informative content than sales pages. Keep your sales emails to a minimum and spend more time providing information. Doing this will help you build brand authority and make people more likely to buy from your business.

4. Segment Your Audience

As time goes on, your email list will get larger. While it’s nice to reach out to everyone simultaneously, not all of your email list will be interested in the same things. If you send people irrelevant information, you’ll end up with many unsubscribes.

Take a real estate agent contact list, for instance. These people are focused on real estate topics, so you don’t want to send them information about computer software. By segmenting your email list into segments based on interests, you can send more relevant information and get better engagement.

It Takes Work to Write an Effective Email

Email is a great way to get more leads for your business, but that doesn’t mean you can send a few emails and expect to call it a day. It takes work to write an effective email. Keep the tips above in mind to learn how to write an email ad and keep people engaged with your company.

If you’re interested in checking out more digital marketing tips, head back to the blog to learn more ways to drive traffic to your business website.